Downington Place contemporary luxury townhomes in Sugar House are settled in the heart of one of Salt Lake City’s most iconic neighborhoods. Large, open floor plans gives the personal space of a home but also the potential to downsize, offering more maintenance free living. Below is a glimpse of my work on the branding, print and digital collaterals, and the website (plus some photography of the staged interior therein). All three units of the Downington Place luxury townhomes sold at 1.28 million each several months after launch.
Architects rendering from 2018. I've meticulously edited revisions in Photoshop (#2) to reflect the most current model renderings on the right column.
Reference photos, typefaces, and the conception of the Downington Place logo.
A revision of the banner in landscape orientation with some partial edits on the original image
The final banner on 1300 E and Downington Ave.
A screen capture of a portion of the website with more information on the project